The mascot: where does it come from? What is its role and purpose?

We find them everywhere, on social media, on promotional items or on packaging. Whether they are funny, soft and/or giant, brand mascots are with us every day. Sometimes, we even know them well! What is a mascot? The very first mascot appeared in 1867. In a comic opera, it was named "The Mascot" by Edmond AUDRAN. The composer of the work puts in scene a young shepherdess supposed to bring luck as long as she will keep her virginity. This is the meaning of the word. Today, we no longer consider mascots as lucky charms, but as [...]